Cookie Policy

This Cookie Policy applies to the Design 2 Move Pilates website at www.d2mpilates.com and any subdomains. It should be read alongside our Privacy Policy and Terms & Conditions.

Section 1: What Are Cookies

Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.

Cookies are not programs and cannot carry viruses or install malware on your device. They cannot access any other information on your device beyond what was stored in the cookie itself.

There are several types of cookies:

Session cookies — temporary cookies that expire when you close your browser
Persistent cookies — cookies that remain on your device for a set period of time or until you delete them
First-party cookies — cookies set by the website you are visiting
Third-party cookies — cookies set by a domain other than the website you are visiting, typically by third-party services embedded on the page

Section 2: Cookies We Use

We use four categories of cookies on our website:

1. Essential Cookies Required

These cookies are strictly necessary for the website to function. They cannot be disabled without affecting the operation of the site. They do not collect any personally identifiable information.

Cookie	Provider	Purpose	Duration
_wf_csrf	Webflow	Prevents cross-site request forgery attacks	Session
wf_loggedin	Webflow	Maintains logged-in state for authenticated users	Session
Site functionality cookies	Webflow	Required for core website functionality and page rendering	Session

2. Analytics Cookies Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website content, structure, and user experience.

Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Registers a unique ID to generate statistical data on how you use the website	2 years
_ga_*	Google Analytics	Used by Google Analytics 4 to persist session state	2 years
_gid	Google Analytics	Registers a unique ID used to generate statistical data on how you use the website	24 hours
_gat	Google Analytics	Used to throttle request rate to Google Analytics	1 minute

Google Analytics data is anonymized and aggregated. We do not use Google Analytics to track individually identifiable users. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

3. Advertising & Conversion Cookies Optional

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. These cookies help us understand which ads lead to bookings and website actions, allowing us to optimize our marketing spend.

Cookie	Provider	Purpose	Duration
_gcl_au	Google Ads	Used by Google AdSense to experiment with advertisement efficiency across websites	3 months
IDE	Google DoubleClick	Used to register and report user actions after viewing or clicking an ad	1 year
test_cookie	Google	Used to check if the user's browser supports cookies	Session
_gcl_aw	Google Ads	Stores click information from Google Ads campaigns for conversion tracking	3 months

You can manage your Google Ads preferences and opt out of personalized advertising at adssettings.google.com or by visiting www.aboutads.info/choices.

4. Third-Party Widget Cookies Optional

Our website uses Elfsight to display Google Reviews. Elfsight may set cookies on your device when you view the reviews widget on our site.

Cookie	Provider	Purpose	Duration
Elfsight widget cookies	Elfsight	Required for the Google Reviews widget to function and display correctly	Session / Persistent
Google widget cookies	Google	Set when Google Reviews content is loaded via the Elfsight widget	Varies

For more information on Elfsight's data practices, please visit elfsight.com/privacy-policy.

Section 3: How to Control Cookies

Browser Settings

You can control and manage cookies through your browser settings. All major browsers allow you to:

View what cookies are stored on your device and delete them individually or in bulk
Block third-party cookies
Block cookies from specific websites
Block all cookies from being set
Delete all cookies when you close your browser

Instructions for managing cookies in the most common browsers:

Please note that disabling essential cookies will affect the functionality of our website. Disabling analytics and advertising cookies will not affect your ability to use the website but will limit our ability to improve our services and measure the effectiveness of our marketing.

Opt-Out Tools

Google Analytics: Google Analytics Opt-out Add-on
Google Ads: Google Ad Settings
Network Advertising Initiative: NAI Opt-Out Tool
Digital Advertising Alliance: DAA Opt-Out Tool

Section 4: Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Our website does not currently respond to DNT signals as there is no industry-wide standard for how to interpret them. However, you can use the opt-out tools listed above to limit tracking on our site.

Section 5: Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, technology, or applicable law. When we make changes, we will update the "Effective" date at the top of this page. We encourage you to review this policy periodically at www.d2mpilates.com/cookies. Your continued use of our website following any update constitutes your acceptance of the revised policy.

Section 6: More Information

For more information about cookies and how they work, visit www.allaboutcookies.org. For more information about how we handle your personal data more broadly, please read our Privacy Policy.